Services - Pharmaceutical Companies

How can patient mentoring be utilized to meet your objectives?

Most pharmaceutical companies are finding that media expenditures and traditional marketing methods are becoming less and less impactful.  We can provide you with a unique way that will enable you to communicate your message to both health care professionals and patients and make your brand stand out from the others. 

Benefits

Health care professionals and patients are both influential in prescription decisions.  A patient mentoring program is the most effective way to drive meaningful change in both groups.   

Offering a patient-to-patient program that provides disease-state education and/or education on available treatment options will influence patients’ behaviors and have a positive impact on your credibility with the public and the health care industry.  A patient’s focus on self-management includes a commitment to finding the treatment option that works and then sticking to it.  Your patient mentoring program will influence earlier treatment, prescription decisions and compliance. 

A patient mentoring program is a unique educational tool that sales professionals can offer to their customers.  With this added value service, health care professionals will perceive your company as part of the solution in their challenges to educate patients.  This will help sales professionals develop, maintain and grow relationships with their customers and also demonstrate your company’s core values of integrity and goodwill. 

Your company wins, health care professionals win and patients win! 

Implementation

We will develop a patient mentoring program that meets the objectives of your marketing and brand team.  A program can be branded or unbranded.  It can be implemented in a variety of ways to target patients, health care professionals, managed care participants and professionals, employer groups, formulary committees, state and federal legislators and the sales force.  Patient mentors can provide education one-on-one or wherever there are targeted audiences – doctors’ offices, hospitals, managed care organizations’ educational programs, support groups, local health fairs, national conventions and community organizations. 

Your patient mentoring program will meet your brand’s objectives, increasing access to and improving customer relations with key stakeholders.